The Google for India 2024 event brought exciting updates focused on AI, accessibility, financial inclusion, and security.
- Gemini Live: Google has started Gemini Live in Hindi and 8 Indian languages, which was introduced for the first time. Along with this, in the coming weeks, the company will also add support for Bengali, Gujarati, Kannada, Malayalam, Marathi, Telugu, Tamil, and Urdu languages in Gemini Live.
- Gold Loans via Google Pay: A new partnership with Muthoot Finance enables users to avail of gold loans directly through Google Pay. The company itself has not yet given information about what will be the process for the loan. Google Pay has also increased its loan limit to Rs 5 lakh.
- Partnership with Indian Companies: Google has partnered with several Indian companies for various initiatives, such as providing credit access to more than 13,000 pin codes and supporting the National Health Authority with thought leadership. Google said it is expected to add 186 MW of new clean energy generation capacity to the Indian grid by 2026.
- Google Maps API Enhancements: New tools for developers to build location-based services.
- AI Skills House: Google has launched AI Skills House, an educational program with AI courses for students, job seekers, educators, developers, and civil officers. Some of the courses being offered include Introduction to Generative AI, Introduction to Responsible AI, and Introduction to Large Language Models. They will be available for free on YouTube and Google Cloud Skill Boost platform. These courses are available in English and will soon be coming in 7 Indian languages too.
- Google Safety Engineering Centre: Google is testing a new feature called enhanced fraud protection to protect users from scams.
- Real-time Weather Alerts: Users will receive real-time weather alerts. AI-Powered Tools for Businesses: Businesses can use AI to create product videos and generate descriptions.
- Enhanced Search with Video: Users can now search with video using Google Lens.
AI for All:
Google’s Gemini AI is a game-changer, allowing users to interact in their local languages, including Hindi. This expands the scope of AI-powered assistance in everyday tasks, from education to business solutions.
Financial Inclusion:
The integration of gold loans on Google Pay through a partnership with Muthoot Finance signifies a step toward making financial services more accessible to the masses. Users can now easily apply for loans using a secure, digital-first platform.
Developer Tools:
With updates to the Google Maps API, developers in India can now leverage new features to create more accurate and user-friendly location-based apps, improving everything from navigation to logistics.
AI Upskilling:
Google launched the AI Skills House, providing free AI education on YouTube and Google Cloud, empowering students, professionals, and businesses to harness the power of AI and digital transformation.
Safety and Security:
The new Google Safety Engineering Center in India will address the growing concern of online fraud. With local experts and engineers, Google aims to make online spaces safer for Indian users by developing advanced fraud protection measures.
India moves forward step by step with Google
Google India Managing Director Roma Dutta Choubey launched the 10th edition of Google for India 2024. He said – Remember those days when booking train tickets meant standing in queues for hours or paying bills was a day’s work.
In the last 20 years, India has progressed step by step with Google. UPI has revolutionised payments, and orders are being delivered in less than ten minutes.
Conclusion:
Google’s announcements reflect a deep commitment to India’s digital future by enhancing AI access, financial inclusion, developer support, and user safety. The innovations introduced at Google for India 2024 are set to make digital experiences in India more inclusive, secure, and innovative.
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